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Way to go Togo’s

In News stories | on 11.21.11 | by HKearl | Comments ( 1 )

I wish I was in California right now so I could buy a sandwich at Togo’s.

This evening, the marketing project manager for this California restaurant chain sent me the following email:

“I am writing with regard to your post regarding Togo’s TV commercial on the Stop Street Harassment site. It was never our intent to trivialize sexual harassment. We appreciate your dedication to  stopping harassment of women and want you to know that the ad is no longer running.”

Thank you, Togo’s, for taking our complaints seriously when we contacted you about how your new television ad trivialized the problem of men who flash women on the streets, a form of street harassment. Other companies can learn from your prompt response to customer concerns.

A special thanks goes to California resident Dr. Wendy Stock for her guest blog post about the ad and the information she provided on how to contact Togo’s after she saw the ad on television. This evening, Dr. Stock wrote to me saying, “This is a victory, and an example of the importance and efficacy of speaking out against sexual harassment and sexually degrading media.”

Absolutely, and as Margaret Mead said, “Never doubt that a small group of concerned citizens can change the world,” one small change at a time.

Thanks again, Togo’s!

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One Response

11.21.11

Bravo to you and all who try to make this world a little better despite seemingly impossible odds!

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SSH will not publish any comment that is offensive or hateful and does not add to a thoughtful discussion of street harassment. Racism, homophobia, transphobia, disabalism, classism, and sexism will not be tolerated. Disclaimer: SSH may use any stories submitted to the blog in future scholarly publications on street harassment.