This unacceptable ad was seen and photographed on the Q train in New York City by someone at Equality Now. She added the “Trigger Warning” message.
The full text of ad reads, “Getting jumped in an alley has never been this much fun.”
Clearly, the writer has never actually been jumped in an alley, nor has someone they care about. It is not fun.
Has anyone else seen this ad? I’m thinking about doing a Change.org petition to ask that it be taken down because of how offensive it is, but I want to know more about it first.
In the meantime, you can contact Bowlmor Lanes and the NYC Transit Authority directly to let them know this subway ad is inappropriate and must go!
“We are surprised and disappointed that our recent advertisement – intended to be a humorous play on the words “bowling alley” – has been misinterpreted to advocate violence against women. Our company – consisting of hundreds of talented men and women – does not support abuse or violence in any form. Since its inception, Bowlmor Lanes has strived to be socially responsible and offer a family-friendly environment to our customers. We offer our sincere apologies to anyone who was offended by this advertisement. The campaign in question was scheduled to run throughout Aug. 2012, and is no longer in circulation. There are no plans to generate this campaign again.”
It’s too bad they don’t understand why this ad is offensive, but hey, at least they say they wont use it again.